In case it wasn't plainly obvious, non.solar is my brand, which I've been working on for about six months. Truthfully I'm still working on it because the products are ready but I'm not sure how or where I'm going to sell. Ideally I'd like it to be a little circle of friends thing.
How is it different from STORY? Story in many ways is a luxury type brand. Everything is pushed to the limits and the outcome is strong fashion pieces that we hope endure. Story is made in England and demands a hefty tag.
The first non.solar pieces are made in India. They're made really really well. Non.solar is going to make easy wear - stuff to lounge around in. I currently have pyjama sets, and two knit jumpers (one hand knit, one machine). There's still a bit of natural dyeing and hand working - but without the premium of British labour costs and the amount of development we put into story. If anything non.solar benefits from the work we put in with story.
And with that I'll just show you our packaging, which is a great bandana I had commissioned by my friend Rebecca Hendin.
@non.solar on IG. obviously.Statistics: Posted by Bobbin.Threadbare — Fri May 22, 2015 8:46 am
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