Nike is one of the best in the game when it comes to working with certain textiles - mostly low-tech athletic stuff, but also things like flyknits, some of their outerwear. While I want to like their willingness to work with other people and"support" different athletics, there's also something awful about the way they practically eat sports scenes by virtue of their clout and then plasticizing whatever area they've staked out. Looking at skateboarding and snowboarding here, where they had the fucking gall to pretend that some giant corporate monster has some kind of counter culture cred.
This shit makes me want to puke:

As a side note, their swimming shit sucks but the suits for ladies look real nice.