by maj » Sat May 02, 2015 2:14 pm
the criticism is common and i've done it myself before, a lot of people around the fashion sceen (espesh in the ~~~streeeetware~~~ circles) people are not getting the hype for palace and it's some illuminati shit to sell high price sportswear. but i think like a lot of brands which thrive on cultural connections these messages get lost on the web or to those who dont invest themselves in following it/ are around it
the real key to understanding why palace and to the same extent supreme is popular is looking at what they are, they're skate brands. these brands admittedly are the upper echelon of pricing in these areas but they have a skate team (very, very good ones at that), they're affordable so a teen with a basic job can easily get a few pieces a season, and they're all true to their image (very important for skate brands), sold in skate your local skate shop (or through supreme) all while still being very fashion forward. so when palace here comes up with a collection with adidas which not only rings true with their message (uk skate scene, early 90's nostalgia, futuristic, technical fabrics brands they all wore in the day, buzzword, buzzword, pigeon hole, buzz word) and then slaps out a bunch of gully garms which would stand on their own next to some (insert contemporary brand which is 2x the price) people get very excited which explains why they're on style.com and getting featured on ID on top of the fact their look is "very now". this collab also has built hype for following on from reebok and umbro ones which are all #grail in the scene. not to mention their place in amongst popular culture right now in terms of music with trillogy tapes, their skaters are some of the most loved like lucian clarke, fairfax, cannon, mccoy with the rest of the southbank, their support of the general uk skate scene and any recognition of it in mainstream culture is thanks to them and their team members.
compare that to nasir which is at least 5-6x the price piece to piece, sold in very few fashion forward boutiques, is doing something very different in terms of message and design it's not really fair on that level. compared to cottwiler palidas smashes it i stand by that, non jersey cottwiler is 2x the price and has very similar fabrics, pieces and lack the grass roots culture that palace has built (no, seeding your shit to skepta in #shutdown does not count mr cottwiler) then cottwiler just looks a bit wank. given when they're a larger brand and the aesthetic has matured (if they dont bust when tastes change or before) they may refine their look further and get something more than "upscaled sportswear with drug influences dae scally" which is fine for this moment but if you want to bring a brand forward it's going to need more than that.
in terms of you can buy this stuff at sports direct, i see that as a moot point as you can buy garms at a bunch of prices. why buy rmc if you can buy surplus ect.