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fashion ads & brand campaigns

Posted:
Wed Oct 23, 2013 5:05 pm
by schiaparelli
let's talk about ad campaigns, because
sknss and i have things to say! general ruminations re: how graphic design and photography convey brand image, ad campaigns from season to season, cool stuff, weird stuff, bad stuff, provocative stuff.
looking through swiss poster designs for a studio assignment, came across this fantastic
riri ad published in 1971. really love how simple & slightly sensual it is + the kind of demographic/market it positions riri in is very clear. nice composition but not a huge fan of how the logo interacts with the photo.

Re: fashion ads & brand campaigns

Posted:
Wed Oct 23, 2013 5:29 pm
by germinal
i love any and all Raf Simons - Willy Vanderperre team-ups
Re: fashion ads & brand campaigns

Posted:
Wed Oct 23, 2013 11:14 pm
by pips
Yessss this is right up my alley. Cant wait to see more people chime in here.
Speaking of Jil, my favorite Jil Sander campaigns are those by Craig McDean with Guinivere van Seenus back in the 90s. Guinivere van Seenus for me is the perfect embodiment of the brand and she will always be the Jil Sander woman to me. I like how McDean's photos for Jil Sander had this aloof, cold detachment to them compared to their ads nowadays which are much more slick.
SS 1996



FW 1996


Wish they kept the middle placement of the logo for the current crop of ads though. The logo is very much like the clothes Jil Sander makes—rigidly minimalist yet strong with an austere quality. It's one of my favorite logos in fashion.
Re: fashion ads & brand campaigns

Posted:
Thu Oct 24, 2013 12:50 am
by sid3000
Re: fashion ads & brand campaigns

Posted:
Thu Oct 24, 2013 6:52 am
by germinal
Re: fashion ads & brand campaigns

Posted:
Thu Oct 24, 2013 8:14 am
by sknss
i love carven ads this season
Re: fashion ads & brand campaigns

Posted:
Thu Oct 24, 2013 10:05 am
by Syeknom
Germ, don't suppose you can find that advert you were telling me about with just that lush Prada big-teeth sole shoe and the Prada logo?
Re: fashion ads & brand campaigns

Posted:
Thu Oct 24, 2013 10:31 am
by germinal
sadly i can't but it was basically this:
from a slightly different angle with a different background
Re: fashion ads & brand campaigns

Posted:
Fri Oct 25, 2013 7:52 am
by sknss
cdg shirt s/s2010
artwork by Stephen Shanabrook and Veronika Georgieva
Re: fashion ads & brand campaigns

Posted:
Fri Oct 25, 2013 1:16 pm
by germinal
Re: fashion ads & brand campaigns

Posted:
Sat Oct 26, 2013 5:43 am
by germinal
helmut did it first
Re: fashion ads & brand campaigns

Posted:
Sat Oct 26, 2013 6:02 am
by sknss
ha that's funny. is that type of tags only known in france?
i told schiaparelli that they're meant to be sewn by your mom before you go to summer camp, but she was not familiar with that idea
Re: fashion ads & brand campaigns

Posted:
Sat Oct 26, 2013 6:05 am
by sknss
i wanted to post this lovely cdg ad too
fw1988, shot by Jim Britt
Re: fashion ads & brand campaigns

Posted:
Sat Oct 26, 2013 6:38 am
by germinal
Re: fashion ads & brand campaigns

Posted:
Sat Oct 26, 2013 11:09 am
by can-
Prada shoot w Christoph Waltz
this first one lols me well
Re: fashion ads & brand campaigns

Posted:
Sat Oct 26, 2013 3:37 pm
by charybdis
I keep seeing this set of Dior ads with Jennifer Lawrence. Smart advertising from them on that front.
Re: fashion ads & brand campaigns

Posted:
Sun Oct 27, 2013 3:53 pm
by Syeknom
Re: fashion ads & brand campaigns

Posted:
Mon Oct 28, 2013 10:50 am
by Syeknom
1990s

Re: fashion ads & brand campaigns

Posted:
Mon Oct 28, 2013 6:32 pm
by schiaparelli
Re: fashion ads & brand campaigns

Posted:
Mon Oct 28, 2013 7:18 pm
by sknss
i love celine ads
Daria Werbowy shot by Juergen Teller
those fur slippers tho.
this season
Re: fashion ads & brand campaigns

Posted:
Tue Oct 29, 2013 2:13 pm
by thomaspaine
Wasn't sure if this should go here or the dancing thread. Really into Dior Homme and KVA lately.
Re: fashion ads & brand campaigns

Posted:
Tue Oct 29, 2013 7:07 pm
by teck
oh wow
did they find models who could dance
dancers who could model
teach models to dance in an intense 3 month training regimen
drug models into dancing frenzies
cgi
Re: fashion ads & brand campaigns

Posted:
Tue Oct 29, 2013 8:16 pm
by thomaspaine
I don't understand how they don't rip their clothes. I'm wearing a blazer right now and if I tried half of that I'd tear the arms off.
Re: fashion ads & brand campaigns

Posted:
Wed Oct 30, 2013 2:37 pm
by bels
Google says he's some random off the tele
Re: fashion ads & brand campaigns

Posted:
Wed Oct 30, 2013 5:45 pm
by germinal
lea seydoux for miu miu, ticking multiple care-tags boxes


Re: fashion ads & brand campaigns

Posted:
Wed Oct 30, 2013 6:01 pm
by sknss
wow they look heavily photoshopped
Re: fashion ads & brand campaigns

Posted:
Tue Nov 05, 2013 3:28 am
by pips
Re: fashion ads & brand campaigns

Posted:
Tue Nov 05, 2013 3:51 am
by hunnish
Re: fashion ads & brand campaigns

Posted:
Sun Nov 10, 2013 4:48 pm
by germinal
Re: fashion ads & brand campaigns

Posted:
Thu Nov 21, 2013 5:53 am
by sknss