I had completely forgotten the 1 year anniversary of the jeans and I was so touched when people emailed pics. Seeing them on here is so so great.
I mistakenly think that everyone is just following the Story stream-of-consciousness that spans Instagram, here and other channels but it's not the case - so here's an update.
Our first 'seasonal' collection AW15/16 is going into LNCC shortly and it'll all launch in the next week/fortnight. It's called "Non Tidal" and is all inky blues and ecru with lots of very super intensive slow processes that end up looking very simple. LNCC really get what we are doing and its rewarding having their support.
Our second collection that most of you saw, "Full English", will launch sometime January and will appear in:
Journal Standard (jp)
Edifice (jp)
L'Echoppe (jp)
Spares (jp)
Radiance Blue (cn)
Mr. Larkin (US and Copenhagen)
Meyvn (US)
Open as usual (UK)
ODE (UK)
LNCC (UK)
OTHER/shop (UK)
Other shop is a late edition - and they heard about us because Heckawheel went in and told them about us so a massive thank you and it shows that talking about brands you like really works!
It's all a bit mad here. That many great stores in the first season (we never offered a collection before) is huge - all advice from our agents and other brands said we should *hope* for 2 or 3 stores but expect no one to bite for a season or two.