by JtotheWhat » Tue Aug 26, 2014 9:42 pm
's post above regarding Toms kinda sparked me to write this.. I don't know the exact motivations of the people who started Toms shoes or how many shoes they have actually put on kids, it's probably a good thing if they have/are actually helping people but since they hit it big the number of people looking to cash in on social commerce clothing brands is nuts.
There is this one that started in the same area I'm from, literally putting the worst logos on American Apparel t-shirts, selling them for $45, and saying they'll plant tree's for every item sold. They are now in stores all across north america and making money hand over fist, and nobody even questions their process..beyond that now they apparently shipped all their production to the cheapest factories they could in China, I have been all over Asia and know that not all production is as bad as some people make it out to be, and alot of it creates opportunity for people..but if your brand is supposed to embody this socially and environmentally conscious ideal then why are you shipping production overseas instead of supporting local factories, where everything has to be shipped back at a way greater environmental impact, and there is less oversight on what materials are being used in the fabric, etc. there is also so many holes in their story but people just eat it up and buy the t-shirts cause they think they're changing the world.