Now that I've seen it up on the website and have had a chance to go through each piece, I have to say this is very weak for ervell. Especially relative to S/S 2013, which was amazing.
The ocean print is interesting but like germ said, the rubberised cotton aviator jacket is the same shit he's released several times over the year that seems to be a "signature" ervell piece that all of the fanboys will buy. I really dislike the MMXIV graphic. It's not interesting in anyway. I would rather he just plaster his name on the damn thing. Also ben and I were talking about this, prices have definitely gone up significantly and its rather disheartening because none of the stuff I see is worth it at retail. Outerwear in particular seems very weak this season, which is also disappointing because outerwear is almost always ervell's strongest point. And what's up with the all the t-shirts? C'mon patrik you're better than this.
Redeeming pieces of S/S 14:
silk mid-century shirt
Sakura blossom pattern is gorgeous and I can only imagine how nice this shirt feels irl. Probably one of only two pieces I would pay retail for.
Pattern close-up
Baseball shirt
Idk I just really like this. Very athletic and it seems to have a substantial weight/thickness to the fabric. Really fits the kind of 50s vintage jizz I get from ervell traditionally. Ivory/black contrast is really nice. If this makes it to sale I will buy it.
Track pants
Track pants are cool. "Refined" track pants are a bit trendy, but I like ervell's take on them. Would probably buy Christopher Shannon track pants over these because British (and the history/connotation therein).
Medium stonewashed selvedge denim
The perfect washed denim imo. I remember reading a GQ thing where they had ervell list 10 things he can't live without, one of the things was a pair of vintage stonewashed levis 501s. He would buy old pairs of 501s from the 80s and 90s (childhood nostalgia) and would have them tapered to update them. I suppose this is his attempt to recreate that.
Coach jacket
Satin nylon fabric is gorgeous. Cape detailing on the back is really cool. Only interesting piece of outerwear this season imo.
Overall a very weak season. Interesting pieces but just not as consistently on point throughout as the past couple seasons have been.
Also Patrik, when the fuck are you going to let me buy these shoe collabs you do with Aldo.