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Re: Hood By Air S/S16

Posted:
Thu Sep 17, 2015 2:00 pm
by can-
who funds this? I don't believe that hba is a commercial successful enterprise.
Re: Hood By Air S/S16

Posted:
Thu Sep 17, 2015 2:23 pm
by germinal
Louis vuitton gave them like 100k last year
Re: Hood By Air S/S16

Posted:
Thu Sep 17, 2015 3:08 pm
by teck
all pretty horrible
Re: Hood By Air S/S16

Posted:
Thu Sep 17, 2015 3:17 pm
by momjeans
i love this
Re: Hood By Air S/S16

Posted:
Thu Sep 17, 2015 4:27 pm
by oucho
Re: Hood By Air S/S16

Posted:
Mon Sep 21, 2015 1:25 am
by une_impasse
HBA is growing on me, if only for the space they're carving out for non-white, queer influence in fashion. I don't think the total looks are wearable for anyone outside of the club scene in New York but there's a weird, disturbing McQueen feeling I get from this line sometimes. This wasn't my favorite collection of HBA but it's strong and wrong, and worth looking at which can't be said for about 90% of NYFW.
Re: Hood By Air S/S16

Posted:
Tue Sep 29, 2015 9:39 pm
by lotion
I think some pieces are really good and new but taking from past collections and the scene they market to I can't really look at HBA as I do other brands due to dismagazine (now shit) there isn't a whole lot of money because of their shtick but most pieces here look like concepts that weren't fully developed. "almost there but not quite"
Re: Hood By Air S/S16

Posted:
Tue Sep 29, 2015 9:47 pm
by ramseames
ben they probably sell a trillion longsleeve tees every year to fobs
Re: Hood By Air S/S16

Posted:
Wed Sep 30, 2015 2:25 am
by bels
I feel like that statement is like a micro aggression or something. Like you're implying that Chinese people have poor taste.
Re: Hood By Air S/S16

Posted:
Wed Sep 30, 2015 2:39 am
by ramseames
i probably see a dozen HBA shirts a day on new money asian kids with mcm backpack and giuseppes
they don't look good
it is what it is
Re: Hood By Air S/S16

Posted:
Wed Sep 30, 2015 2:51 am
by mc-lunar
i don't think it's a matter of taste or anything like that guys. also don't think it's wrong/microaggressive to say that a large percentage of this brand's visible sales (ie the answer to "who buys this") in north america belongs to a specific demographic (but im also not part of that demographic so i could be wrong)
different cultures and subcultures have different expectations of what a persons relationship w clothes should be and i think it's clear that the HBA/mcm/guiseppe/givenchy/whatever look isn't a look that's supposed to look "good" to people who are interested in fashion in the way that we are but rather a means of projecting status / visible luxury.
they look good to the people they're trying to look good to (which, again, definitely isn't our niche community).