[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 379: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 379: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4688: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3823)
[phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4690: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3823)
[phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4691: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3823)
[phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4692: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3823)
care-tags.org • View topic - the business side of things.

the business side of things.

Clothes

the business side of things.

Postby adhi » Wed Jul 24, 2013 10:45 am

when it comes to clothes at the higher level, how do companies operate? i usually like to think about this kind of stuff with almost every market, but higher fashion is something totally over my head in this way. i have a few specific questions to start off:

what are profit margins like? and how do they vary? gucci is a 'high-tier' brand but is more famous for it's name and logo than it's design really, and i wonder what their revenues and profits are like, because they target just people who want to spend money, not really people who take much interest in style aside from status symbolism. and then take something like jil sander,what kind of money does that company make? this is also a ultra-high-tier fashion label but appeals more to people who are actually into fashion more than people who just want to drop bands. and 'into fashion' people are definitely a minority compared to that, so JS would make less money. or are they?

how does a entity like raf simons operate? he's not exactly a super well known 'brand' persay. ofc anyone into fashion knows of him but no one is going to recognize raf simons on the street (the clothes or the man himself) if they don't take specific interest in him. how much do labels like him spend on different things? how many people does he employ? how much does raf simons himself make? (let's say all of those questions apply to rick owens too)

one thing that's always confused me is how super high level brands spend sooooo much on advertising. if they only appeal to a very small population price wise, how can they make enough money to advertise so much, you know? and how effective is that advertising in the fist place? only .1% of people who see the burberry billboards in heathrow are actually wealthy enough to go and buy stuff, you know? advertising for a high level label seems inefficient compare to say, a mcdonalds, coke, or walmart advert.

then on the smaller scale, niche internet fashion brands: take nepenthes, or outlier. what do they make in a fiscal year, and are these companies making millionaires out of people? would daiki suzuki make more than like a practicing doctor who makes like, 250k a year?

how much money does a small menswear shop like odin ny or something handle in a year?

SO, i know that this is a lot of questions, and people can choose to answer them as specifically, individually or as generally as they want. these are just some of the things i've mused about but could never get the answer to. i just want to get a general feel for what kind of money this industry is handling, you know?
  • 2

User avatar
adhi
 
Posts: 117
Joined: Tue Jul 23, 2013 1:50 pm
Location: ann arbor
Reputation: 172

Re: the business side of things.

Postby sknss » Wed Jul 24, 2013 11:41 am

  • 2

User avatar
sknss
2015 Summer Camp Participant
 
Posts: 1443
Joined: Thu Jul 11, 2013 11:26 am
Reputation: 6464

Re: the business side of things.

Postby germinal » Wed Jul 24, 2013 12:08 pm

  • 4

User avatar
germinal
Garminlad
 
Posts: 1282
Joined: Thu Jul 11, 2013 12:18 pm
Reputation: 5243

Re: the business side of things.

Postby Syeknom » Wed Jul 24, 2013 12:12 pm

Crazy interesting

Can imagine sunglasses, regular glasses and perfumes bankroll so much operation

Where did Michelle Lamy get her money from? She's listed on fr.wikipedia as simply being Rick Owen's muse.
  • 1

User avatar
Syeknom
 
Posts: 2109
Joined: Thu Jul 11, 2013 4:48 pm
Location: Amsterdam
Reputation: 7986

Re: the business side of things.

Postby can- » Wed Jul 24, 2013 12:12 pm

yes i'm very curious about ricks wife. she owns a cafe or something?
  • 0

User avatar
can-
 
Posts: 3015
Joined: Wed Jul 10, 2013 10:34 pm
Reputation: 11408

Re: the business side of things.

Postby germinal » Wed Jul 24, 2013 12:17 pm

ah yes forgot about perfume

not entirely sure, i know she owned the factory in LA where rick first learnt pattern-making making fake versace
  • 0

User avatar
germinal
Garminlad
 
Posts: 1282
Joined: Thu Jul 11, 2013 12:18 pm
Reputation: 5243

Re: the business side of things.

Postby sknss » Wed Jul 24, 2013 12:22 pm

wikipedia says michèle lamy used to own a restaurant/cabaret in los angeles called Les deux cafés. they also say she was an inconic figure of the los angeles nightlife in the 1990s

here she is around 2000
Image
  • 3

User avatar
sknss
2015 Summer Camp Participant
 
Posts: 1443
Joined: Thu Jul 11, 2013 11:26 am
Reputation: 6464

Re: the business side of things.

Postby adhi » Wed Jul 24, 2013 4:22 pm

skns thanks for that hapsical article, apparently it's a part 2 of something.

here's part one which is really relevant to my first set of questions: http://hapsical.blogspot.com/2011/10/ho ... icing.html
  • 0

User avatar
adhi
 
Posts: 117
Joined: Tue Jul 23, 2013 1:50 pm
Location: ann arbor
Reputation: 172

Re: the business side of things.

Postby adhi » Wed Jul 24, 2013 4:41 pm

  • 1

User avatar
adhi
 
Posts: 117
Joined: Tue Jul 23, 2013 1:50 pm
Location: ann arbor
Reputation: 172

Re: the business side of things.

Postby germinal » Wed Jul 24, 2013 4:56 pm

oh ppl must be making seven figures but i couldn't say for sure. i wouldn't be surprised if raf@dior, bailey, jacobs, lagerfeld, slimane etc. all earn that much
bear in mind though that there plenty of job perks too; food, parties, chauffeurs, PAs, cocaine, models...
  • 0

User avatar
germinal
Garminlad
 
Posts: 1282
Joined: Thu Jul 11, 2013 12:18 pm
Reputation: 5243

Re: the business side of things.

Postby adhi » Wed Jul 24, 2013 10:13 pm

oh do designers get with models much? fffuuuuuuuuuuuuuuuuuuccccccckkkk

germy pls become designer
  • 0

User avatar
adhi
 
Posts: 117
Joined: Tue Jul 23, 2013 1:50 pm
Location: ann arbor
Reputation: 172

Re: the business side of things.

Postby can- » Wed Jul 24, 2013 10:29 pm

designers are all gay
  • 1

User avatar
can-
 
Posts: 3015
Joined: Wed Jul 10, 2013 10:34 pm
Reputation: 11408

Re: the business side of things.

Postby bels » Thu Jul 25, 2013 11:12 am

Is Tim Ford?

Richard Owens is married at least.
  • 0

Image
User avatar
bels
Yung Winona
 
Posts: 5087
Joined: Thu Jul 11, 2013 2:43 pm
Reputation: 18872

Re: the business side of things.

Postby Syeknom » Thu Jul 25, 2013 12:39 pm

Tommy Ford is extremely gay
  • 1

User avatar
Syeknom
 
Posts: 2109
Joined: Thu Jul 11, 2013 4:48 pm
Location: Amsterdam
Reputation: 7986

Re: the business side of things.

Postby adhi » Thu Jul 25, 2013 8:49 pm

oh... well i guess male models then
  • 0

User avatar
adhi
 
Posts: 117
Joined: Tue Jul 23, 2013 1:50 pm
Location: ann arbor
Reputation: 172

Re: the business side of things.

Postby starfox64 » Thu Jul 25, 2013 9:07 pm

is raf gay? he always struck me as being sort of asexual.
  • 1

"Authorities say the phony Pope can be recognized by his high-top sneakers and incredibly foul mouth."
User avatar
starfox64
 
Posts: 1147
Joined: Wed Jul 24, 2013 4:41 am
Location: your mom
Reputation: 2134

Re: the business side of things.

Postby Rosenrot » Thu Jul 25, 2013 9:15 pm

  • 0

User avatar
Rosenrot
 
Posts: 146
Joined: Thu Jul 25, 2013 9:14 pm
Reputation: 2073

Re: the business side of things.

Postby starfox64 » Wed Aug 07, 2013 3:43 am





in regards to the second article it definitely seems like it's easier to find japanese brands and brand info online today than it did even 12 or 15 months ago.
  • 0

"Authorities say the phony Pope can be recognized by his high-top sneakers and incredibly foul mouth."
User avatar
starfox64
 
Posts: 1147
Joined: Wed Jul 24, 2013 4:41 am
Location: your mom
Reputation: 2134

Re: the business side of things.

Postby bels » Wed Aug 07, 2013 3:47 am

People always say "Well it is a business, (designer) has to make money in the end." about fashion. But if you said "Well it is a business, (writer) has to make money in the end." you'd probably get shit on.
  • 0

Image
User avatar
bels
Yung Winona
 
Posts: 5087
Joined: Thu Jul 11, 2013 2:43 pm
Reputation: 18872

Re: the business side of things.

Postby starfox64 » Wed Aug 07, 2013 4:10 am

is that a valid argument, though? why shouldn't writers get paid?
  • 1

"Authorities say the phony Pope can be recognized by his high-top sneakers and incredibly foul mouth."
User avatar
starfox64
 
Posts: 1147
Joined: Wed Jul 24, 2013 4:41 am
Location: your mom
Reputation: 2134

Re: the business side of things.

Postby bels » Wed Aug 07, 2013 5:29 am

I'm not saying they shouldn't but I don't see the excuse used so much in anything else. Maybe I'm not hanging out on enough writing forums though.

Would you expect a book review to say "They made the character a bit like the character from shades of grey because that's popular at the moment, after all, writers have to get paid."

Heard Cormac McCarthy is going to bring out a diffusion line of novels with more punctuation and less violence.
  • 4

Image
User avatar
bels
Yung Winona
 
Posts: 5087
Joined: Thu Jul 11, 2013 2:43 pm
Reputation: 18872

Re: the business side of things.

Postby starfox64 » Wed Aug 07, 2013 5:52 am

Sure but at the same time, for whatever reason designers are expected not to get paid? Like successful designers shouldn't be compensated in the same way as successful authors? I think a more fair assessment would be cooking or restaurants, where there is actually a variety of ingredients being used that factors into price, unlike books or records or something where everything is produced using the same exact materials. But even then there is pricing variation between like del rey paperbacks and Cormac McCarthy novels. Books in the Star Trek extended universe do not have a retail price of $24.99, for example.

Btw this was the first entry in McCarthy's diffusion line: Image
  • 2

"Authorities say the phony Pope can be recognized by his high-top sneakers and incredibly foul mouth."
User avatar
starfox64
 
Posts: 1147
Joined: Wed Jul 24, 2013 4:41 am
Location: your mom
Reputation: 2134

Re: the business side of things.

Postby MxmHrpr » Sun Aug 24, 2014 10:45 am

Reverberating the fact this is a great thread.

Could I ask where you got those figures on 3rd party retailer margins? Really interesting industry. Also, don't suppose you have a cache'd version of that article you linked to, the owner has removed it.

The salary is ridiculous.Worth noting that Angela Ahrendts was the highest paid CEO regardless of gender in the UK ($26.3 million p.a.) excluding stock options/under the table compensation. Burberry is fascinating as a lens on the industry, wrote a paper for uni on their turnaround in the early 2000's which I could share if you're interested.

One thing I'd like to know more about is Thom Browne the actual company not the man, there's so little stuff on the operations rather than the man himself.
  • 2

User avatar
MxmHrpr
 
Posts: 102
Joined: Sat Jan 18, 2014 5:22 pm
Location: England
Reputation: 299

Re: the business side of things.

Postby Bobbin.Threadbare » Sun Aug 24, 2014 1:12 pm

Markups on items I've read in this thread seem way higher than I've experienced. It depends how your business runs, of course.

All I can say is that when we took STORY to a particular retailer that shall not be named they insisted we need to sell our jeans in his shop for £300 based on the cost of production. That left a really, really bad taste in my mouth - although his general boasting about the way he loves to send stock back to suppliers unpaid was the final nail.

Selling to retail is very challenging. Another friend of mine who had a brand and is a successful designer explained to me that selling wholesale you may not get paid for your product until almost a whole 12 months after you paid for production - which is crippling and largely a reason for big mark ups.

Just because shopping is done this way, and has been done this way, for a while doesn't mean it's good or right. Katy and I are trying to explore new ways that aren't "CUTTING OUT THE MIDDLEMAN 4 VALUE!!!" but don't end up adding insulting amounts that no one seems to benefit from.
  • 0



User avatar
Bobbin.Threadbare
 
Posts: 941
Joined: Tue Oct 01, 2013 5:07 pm
Location: London
Reputation: 6104

Re: the business side of things.

Postby stappard_ » Sun Aug 24, 2014 3:53 pm

  • 1

User avatar
stappard_
 
Posts: 634
Joined: Sun Feb 02, 2014 8:16 am
Reputation: 2966

Re: the business side of things.

Postby ramseames » Sun Aug 24, 2014 10:01 pm

  • 0

User avatar
ramseames
 
Posts: 2235
Joined: Thu Sep 12, 2013 6:14 pm
Location: vancouver
Reputation: 6690

Re: the business side of things.

Postby sidewalk » Sun Aug 24, 2014 10:46 pm

  • 0

User avatar
sidewalk
 
Posts: 171
Joined: Mon Jan 13, 2014 10:37 am
Reputation: 851

Re: the business side of things.

Postby sidewalk » Sun Aug 24, 2014 11:03 pm

"not appropriate" even though a few comments up it dierged into "is this designer gay?"and homoerotic perks to bring a designer.
  • 3

User avatar
sidewalk
 
Posts: 171
Joined: Mon Jan 13, 2014 10:37 am
Reputation: 851

Re: the business side of things.

Postby oucho » Mon Aug 25, 2014 9:20 am

  • 2

Image
oucho
 
Posts: 508
Joined: Thu Mar 27, 2014 5:34 pm
Reputation: 3714

Re: the business side of things.

Postby nick » Sat Oct 11, 2014 6:01 pm

Because it can't fit in a rep comment: Nice article . Crazy to think despite the dozens of attempts, no one has been able to nail the iconic 'minimal sneaker' since Common Projects foray into the market until Eytys came along with theirs. Eytys has the perfect amount of 'character' with the sole and purple pull tab.

What it does make me think about though is pricing from a marketing perspective (not a purely profit one). Priced too low, perhaps these sneakers could have came off as too cheap (and not iconic enough to justify the affordability as bizarre as that sounds) for the cool boutique/internet fashionista to wear. Too high, and well, not enough sales. They're at a point where it's high enough to feel at place in a cool shop, low enough that aspirational buyers who dream of that shops aesthetic can purchase them. Not sure how else to explain. Another example - Supreme's price points I think perfectly are here too.
  • 11

User avatar
nick
Eminent Eminem
 
Posts: 434
Joined: Wed Jan 22, 2014 12:13 am
Location: Philly
Reputation: 2676

Next

Return to Tags

Who is online

Users browsing this forum: No registered users and 29 guests