by hooplah » Wed Dec 11, 2013 3:33 pm
i, for one, don't give a fuck. i wear zara. i wear h&m. the only thing that i don't do is buy blatant knockoffs from zara (which is not so hard for me because i wear very basic things). but i buy quite a lot of their other stuff.
brand snobbery is lame. if someone looks as good in (non-knock-off) zara as someone in name brands, why is the person in name brands better? because they spent more money? it's stupid to expect people to live outside of their means to avoid being shamed by brand elitists (or self-shaming, which i admit, i sometimes do). and wearing all fast fashion doesn't necessarily indicate that the person doesn't know or follow or love name brands or "higher fashion;" it could simply mean that they are too poor to reasonably afford it. people say, "if you can't afford the stuff, save up, trawl ebay, go on y!jp." i make a mediocre amount of money and trawl ebay religiously; there is no way i could develop a full wardrobe waiting for that perfect cross-section of "thing i like," "thing i can afford," and "thing i win at auction" to pop up in my saved searches. i fill in the blanks with zara.
edit: i should add though--and i'm well aware of the vanity in it--i get much more satisfaction from wearing a name brand piece than a zara/h&m garment. it might be pure vanity, but i think it's also intermingled with a sense of accomplishment, both relating to the successful curation of a part of your wardrobe and the acquisition of the garment itself.