by mc-lunar » Wed Jun 11, 2014 8:02 pm
That's a pretty reasonable way to feel but I think it's definitely so much better than doing what I did over the last year is buying things from grailed and bst and whatnot just because it's a "good" price and in my size and it would be unthinkable to pass up this bargain! and now I'm trying to recover having spent most of my savings on doing exactly that. Like I'm relatively fortunate in that it only took me $90 to realize that street goth isn't really something that I feel comfortable pulling off right now ("only" $90, lol - my thinking is really quite warped), and that a lot of purchases that i "couldn't" pass up were relatively hype things that I'll probably be able to get some retail value for, like wtaps vans or vans x cdg x preme or toj0.
Nonetheless I still have spent literally thousands of dollars, mostly on impulse purchases. (nocop post coming soon, as well as a lot of things in the classifieds, lol). Seriously, be grateful you aren't grabbing these mad bargs - a jacket 90% off is still wasted money if you dont wear it. I know I need to refine my style and spend some time reflecting on what I do have and where I want to go from here. I don't see myself purchasing anything other than concert tickets until at least October.
Anyways, popped into the "motorcycle/goth" boutique down here a couple days ago (for reference, they stock rick, bbs, julius, balmain, tnbp, guidi, geller, and plokhov) and had a really nice discussion with the manager about fashion buys and marketing to specific audiences and the differences in markets. He was a buff dude in his late 30s wearing rick and, and, I gotta say, that style does look really good on bigger dudes (which is a nice change from the waifish sz-image that the brand seems to have on the internet). The way it clings but is also loose highlights fit bodies really well, IMO. But what doesn't look good on fit bodies tbh
Anyways, we talked about his market, which turns out to actually be 50-year-old bankers trying to be cool on the weekends, buying all his Balmain denim in the first week it gets in, instead of the young goths. He's actually having trouble moving rick/julius stuff (which means it's still there during sales season >:D). He talked about how fake canada's a more homophobic city than san fran (kinda obvious) but this carries into there not being a market for the CDG stuff that he'd like to carry and that he has really bad luck stocking pants that even resemble skirts. Plokhov actually sells pretty well there (better than geller apparently). The actual buyers are actually the reason that he isn't stocking stuff like SLP, even though it'd go pretty well with the aesthetic it seems like he's curating - old people can't fit into SLP!
I'm hoping to do some photography/copy/web design for the store soon, so I may have some cool stories about customers and such.