by rublev » Fri Jul 25, 2014 5:58 pm
yeah, OL used to be very much a basics + suiting brand. they were really known for the sweats and 1940s and 1950s shirts and they sat more along with other euro brands like norse etc, or at least that's the impression i got when i first heard about them. then they started to experiment with slightly different fabrics / textures and prints, and then probably more noticeably in the last year, silhouettes (just like Ques said). The idea of crinkled shirt / trousers, tie dye, zips, dropped shoulders, tunics etc, a few years ago would have been strange.
clearly the guys in charge have a lot of ideas and want to keep moving things forward and experimenting. at their price point (especially when it hits the sale) i think they're one of the most exciting brands around and it's refreshing to see in comparison to other euro stuff like apc or norse etc, who never seem change season to season. i also have a particular affinity to OL because i feel my taste changed with them over the years.