by can- » Mon Mar 03, 2014 9:48 pm
bless is very fey, very eccentric, maybe a little bit iconoclast? it's always cheeky but never rude. people have a hard time defining it because the scope of their product is so wide, although I get the impression it's much more clothing, and almost collection oriented in the last few years. I consider them first a design firm rather than a fashion label, particularly because they outsource a lot of the actual manufacture process to established brands (per germ, alpha industries, Levi's and smedley amongst others-- pretty sure they have worked with wrangler or lee too)
their aesthetic is very hard to pin down, except that it tends to be quite wide fitting and voluminous. the clothes have a distinct comfiness to them, there's a hint of the 80s, but it's also stuff that very hip grandparents would wear.