by MxmHrpr » Fri Dec 26, 2014 12:28 pm
Man, fuck everything about A.P.C.'s attitude towards denim so much.
Jean is just so snobby about the superiority of his product, contradictory to the fact that their current venture into stretch and different colours is utter trite. Apparently these are all made to the same 17 year old recipe as the originals, so why is the black denim microsanded like some high-street bullshit for softness? Urgh it's just so infuriating as it gives a black warp/weft pair a odd grey suede-nep like finish, lessens durability and they even emulate seam roping on a brand new pair. Nobody wants fade on black on black pairs, please just overdye like the Stay Cash Acne series and leave the breaking in to the consumer like you do for your raws.
Whilst Touitou's at it with that how about making all different denim types available in all fits if he's is so confident that their fits are the best, then why not utilise them? The current model for all non-raw denim of doing limited runs of fabric in different fits is just ridiculous. Jean notices himself that denim has become a staple for everyday wear, then cater to that stable demand rather than strategic cannibalisation bullshit, as that's the furthest thing from what made A.P.C.'s raws successful.
All on-top of this he perpetuates a BS culture of washing and sizing down when not taking part in it himself. I shit you not when I was in the store the other day I was recommended by the SA to dry clean pre-wearing to keep colour in and to size down 4 on NS if they didn't have any PNS in stock and I think they still perpetuate the ocean wash on their tags... Then has the cheek charges you a "human price" for this privilege of misinformation and poor quality product — urgh I'm done with A.P.C. so much.