by sid3000 » Wed Jun 22, 2016 12:23 am
Recently, the DANA LEE website endorsed this article, , to promote the "stock program" aka the (mostly) white collection aka the longest maternity leave known in human history. It attempts to justify the flexibility of slightly modifying core signature silhouettes/styles season-to-season by comparing Dana to the likes of Margaret Howell and Christophe Lemaire and how they were the founders of such practice.
Despite best efforts to maintain solidarity I continue to walk with a diplopia of both: nostalgia for "early DANA" productions and complete betrayal by "current DANA". Can you keep a warehouse supply of sample sale garments on your webshop for 2 years and still call yourself a designer without creating anything in the meantime. Can you call making a couple shirts, pants and shorts a new collection. Can you refer to such a collection as a Back to Basics program when the brand itself hasnt made anything more ground-breaking than a two-toned casual shirt since 2013.
This current collection is implied as a placeholder until whenever she feels like shes bored of being a fully committed mother. I personally would have preferred to skip it, instead having a more radiohead-inspired return to the industry at a later time, where everything on the website was slowly deleted, including the tanktops.