by oucho » Fri Dec 23, 2016 11:36 am
Now that I think about it more tagging was completely defined by the fact that it was an internet community. Most of the members came from anime and videogame forums and didn't have many, if any, art world references. I was talking to a tagger recently, who is one of the best taggers right now, who was saying he has never been to an art gallery. Tagging wasn't considered art, it was just considered tagging and there wasn't much of a feeling that you should be interested in the wider art world. Exposure to the wider art world tended to be famous historical artists or what was going on in online artgroups/deviantart, which was mainly pretty boring and didn't lead to anywhere other than designing 'cool' looking phone adverts. I feel like one of the biggest reasons tagging became what it was was because so many of the taggers were creative kids who didn't fit in as 'arty' kids at school or wherever and found an outlet through the internet. Then they stuck with tagging because it was the only place where really experimental stuff was going on on the internet (that we were aware of anyway).
Almost all tags fit into the general category of digital collage combined with Photoshop techniques so tagging was also completely defined by what you could do in PS/new techniques people developed in PS/what images you had access to online. Planetrenders was the main tagging forum from like 2006-2012 (ish) and one of the reasons for that is because it had a huge gallery of cutouts and C4Ds. Almost all of the cutouts were from videogame concept art or anime images. is an example of a C4D if you don't know what it is. It would be interesting to see a categorisation of all the images on the internet at the time because I bet a huge number of them were to do with videogames/anime. Access to 'resources' has always been a huge defining factor for tagging because so much of it is collage. I've always wondered what would happen if anyone wanted to actually put tags in a gallery because there is so much copyright infringement everywhere in tagging. Another reason tagging was popular is that it was difficult to find high res images online, so it was easier to work on a tiny canvas because you didn't need such large images. It's funny because one of the most common identifiers of a tag is a render of someone or something with either abstract effects or collage or whatever around it. I don't know why this was so enduringly popular (to the extent that almost all tags ever are like this). What's also funny is that these renders were almost always completely non-conceptual and random and just based on general aesthetic trends, for example after videogames and anime stock photos of musicians and fashion photography became the main renders. But it really didn't matter, until recently, what render you used because you expressed yourself through your use of technique and a slight variation on a technique or particular way of doing something always felt like it had an almost subconscious idea behind it, I feel like the conceptual side of tagging was very raw and undeveloped in a cool way. I guess one reason why the style of using a render mixed with abstract effects was so popular is because it was a style that distinctly worked on a tagging canvas and not on other canvases and I always felt the best tags were things that would never have worked on any other canvas size. There were quite a few taggers who just made tag-sized concept art, which always felt pointless because they were just less detailed, worse versions of proper concept art, same with photography.
The original tagging canvas size was designed to fit into a forum signature and was very small, as computer monitors got bigger tags got bigger too. There was some variation in dimensions but generally not that much, I've always maintained that the tagging canvas size is special and made it very easy to experiment and work with weird compositions, people often tried to size up tagging styles to larger, 'more serious' canvas sizes but no one ever succeeded and it's generally considered to be impossible.
It's interesting because almost every aspect of tagging is a result of the internet.