Hello everyone we've released our new collection. It's called Pierscapes and features photographs of the sea and sky shot from Hastings pier as well as fish and shell prints. It all stems from the fact that mum moved to St Leonards (small town next to Hastings) a few years ago, Hastings has a really great pier and we ended up photographing the sea and sky from it and printing it on to fabric, then things got a bit out of hand and we started printing fish everywhere. The entire collection is made by mum in St Leonards, except for the silk squares which are made in a factory in London. Our fabric is all printed in the UK, the fabric is made in China and our printer won't tell us anymore than that as they are scared of competitors finding their source but they assure us that they have visited the factory and there is nothing suspect going on, we trust them.
For the last two years I've been training as a garden designer and I'm now working as a gardener, mum is also a keen gardener so we threw some gardening gear into the mix this year, as well as some smocks inspired by those worn by Hastings fishermen. We've got waterproof breathable fabrics, padded waterproof kneepads (kneepads on the cotton trousers are also waterproof), secateur pockets, adjustable cuffs and, most importantly, waterproof shorts.
Super importantly we've decided to move online only and sell exclusively through our own website. A lot of our pieces are quite complex to make involving a lot of print placement, embroidery and suchlike things which means they are expensive to make and will always be expensive to make. The nature of clothes that we are making also means that we are never going to sell 500 of something because there just isn't that big of a market for secateur pockets with eels on them. Stores want to charge 2.7 markup which means if we make something for £50 and sell it to a store for £100 they will then sell it to you for £270. It sucks because it means every small detail we add results in an ungodly increase in price, by being online only we can do things like have our YKK zips custom made, source vintage buttons and add pockets. At the end of the day we just don't want to make really expensive clothes, that's not fun for us. The end result is that we've actually decreased our prices this season (when was the last time you heard a fashion brand say that)
You can see the lookbook